“By failing to prepare, you are preparing to fail.” - Benjamin Franklin
Benjamin Franklin was right. We must apply lessons learned to current industry action plans.
For nearly a year, the majority of published content (professional or leisure) has opened with a reference to the COVID-19 pandemic. Has our world developed tunnel vision? Are we normalizing crisis as the driver of all business strategies and operations? While it’s not simple, on consideration, we can answer no to all. However, until the immersion of industry into COVID-19 impacts wanes, we can expect COVID-19 to steer conversations and direct future plans.
PHOTO CREDIT: MD+DI