As Bob Dylan once said … The Times, They Are A-Changin’. This year, though, that was even more true than ever before. Navigating the global pandemic, while simultaneously implementing EU MDR, made us all feel like the world was upside down. Slowly but surely, we are getting back to some semblance of normal, but there are some learnings we can take into the future with us.

Recently, I had the pleasure of virtually interviewing five operating room scrub nurses. I interviewed them as a part of our new video series, PackTalk: Nurses Speak Up. The goal of these interviews was to get real, honest feedback from healthcare professionals who open medical packaging every day. And that is exactly what we got!

As we all adjust to the "new normal" brought on by the COVID-19 pandemic, many medical device companies are doing the same. The downturn in elective medical and surgical procedures has upended our businesses. This begs several questions.

To our readers … you know by now that we never push our product through PackTalk. In this blog, we aim to educate & inspire, and ultimately start a discussion. But we’re breaking our own rule for this article.  The healthcare industry is conservative (rightfully so—in healthcare, lives are impacted). But with that said, we get excited when we see innovation in the industry, whether it comes from Oliver or someone else.

I don’t eat meat every day of the week, but when I do buy meat, I check to see where it originated. When it is local in origin, I am more likely to buy it. I avoid going to the greengrocer for produce during January. If I find salsify, I won’t buy it outside of salsify season. I spend more money on my jeans than I used to, as I now buy a local brand. My point in sharing my shopping habits is simple: I try to think before I buy, and I try to be conscious about what effect my purchase has on the environment, when it is possible.

The healthcare packaging industry knows that recycling and reuse can be tricky to synergize with sterility and human medicine and that’s okay. We are always up for a good challenge.

With people on high alert due to potential virus-spreading and cities all over the world implementing and/or rewarding the use of reusable packaging; will the trend toward sustainable packaging subside? This is an unprecedented time. While countries are doing all they can to minimize the spread, there is no doubt that our collective cultures will be changed by the impact of this pandemic.

Recently, China decided to ban imports of foreign recyclable material. At the same time, the EU is waging its own war against plastic waste.  As a result of these major initiatives, manufacturers from all industries have started to feel the pressure to create more sustainable solutions. Among suppliers of plastics, the packaging industry is on the frontline to introduce innovations and smarter design alternatives that reduce plastic output. The EU has set a goal to make all packaging reusable or recyclable by 2030 (Boffey, 2018). It is noteworthy to mention that the recycling of any plastic is challenging and requires a good infrastructure. As the EU is pushing for a “circular economy” and China investing in more plastic recycling infrastructure, all global partners should be laying their own groundwork for sustainable plastics practices.

Emerging standards of care increasingly focus on personalized treatment, even to the level of a single patient at a time. Genetic traits and other uniquely individual factors are becoming the foundation for disease management. These advancements present new challenges and layers of complexity to formulation, packaging, labeling, distribution channels and patient safety for drugmakers—and the packaging of those drugs.

Have we also mentioned the growing push for sustainable packaging practices?

Last week, I joined Oliver’s European team in Dusseldorf for Compamed 2019. The show is one of our largest of the year and is a subset of a greater exhibition called Medica. For me, a show this big is almost TOO big. But with that said, it was still interesting to walk the 17(!) different halls to decipher the latest trends in healthcare. Between the 25,000 steps walked, here were 4 trends that stood out to me:

It's hard to believe the term "sustainability" has been on the modern radar for more than 30 years. What did we know in 1987? Not as much as we know now, that's for sure. It's inspiring to be part of the growing awareness—and more importantly, taking actions—that help us move the needle toward the "green." Around the world, across industries and one person at a time, it's encouraging to see that we are all in this together.