Today, consumer packaging has become a part of branding. A lot of thought goes into packaging and the consumer experience, and how the product is presented is a way for it to stand out. But packaging hasn’t always been considered in such a thoughtful way. In fact, a lot of times, packaging was simply looked at as a real drag to the bottom line.
As the concept of ecological stewardship came to the forefront, consumer packaging jumped at the challenge to find ways to quickly enact what we’ve been traditionally taught about sustainability - reduce, reuse, recycle. While the medical packaging industry was all-in, the highly regulated industry would have its fair share of challenges to overcome. Packaging compliance for sterile medical and pharmaceutical products is already a complex science, finding ways to incorporate sustainable approaches in healthcare while also balancing cost, will be a science all its own.
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